Mobile Marketing

Mobile marketing will increase rapidly over the next five years. According to eMarketer, mobile ad spending including message based formats, will reach $416 million in 2009 increasing to $1.56 billion by 2013. Mobile has an additive effect on other advertising and marketing efforts which can bridge the gap between digital and traditional campaigns. It is also flexible, lending itself to both direct response and brand reinforcement and awareness campaigns.

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Marketing on a mobile phone has become increasingly popular ever since the rise of SMS in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content.

Over the past few years SMS has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising).

84444.com is a mobile marketing site where you can set up interactive text message marketing campaigns from your computer. This site has evolved from over five years of experience in the mobile marketing space. During this time, they have serviced hundreds of customers and spent thousands of hours in developing the most user-friends do-it-yourself mobile marketing site on the internet. With 84444.com, businesses can launch interactive and broadcast text message promotions with just a few clicks of a mouse.

Their do-it-yourself turnkey text message solution has made mobile marketing easy. You can set up your own bulk text messaging, text message voting, mobile coupons, or other mobile marketing campaign in just a few clicks of your mouse. They even give you the online tools to create your own WAP site.

The 84444.com product can also be made into a “white-label” mobile marketing site for customers. With a white label solution, advertising agencies and media can make the site look like their own.

Mobile marketing is here and advertisers and advertising agencies are starting to catch on. It’s a market estimated at $648 million in 2008 and anticipated to reach $3.3 billion by 2013.

Just like 800 numbers became an integral part of advertisements in the early 1990’s, a keyword and short code are becoming a regular part of advertising in the late 2000’s. Mobile marketing makes every advertisement interactive.

Mobile marketing may be the newest medium, but it’s also the most powerful medium of all-time. Never, in the history of advertising, has there been an ability to have a one-on-one relationship with your target customer like mobile marketing and mobile advertising can offer.