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SEO And Social Media: How Do You Compute ROI In Social Media?


Social media is a wonderful system to promote your product and generate traffic to your web page and landing page. In search engine optimization (SEO) marketing social media is a approach to improve page rank.
In social media there are few very strong techniques such as: user referrals, customer support, user content input and much more that help you to bring in income and analyze
return of the investment. As we all know there is not ROI in marketing, except in social media you are able to calculate ROI.Web design SEO

In social media a SEO programmer and expert is able to market the SEO services and calculate how many sales he has made. If you check Google or Yahoo for the keyword ” marketing ROI” the results
will be over 200,000 queries. If you enter your search term and apply quotes, you may not get as many as end result! You even may get a zero result for your search term such as: marketing ROI method.

But in social media sites such as: twitter, facebook, myspace etc. you see some excellent mechanisms that can help you to business your product such as: user advocacy, prospect referrals and some contribution facts.
There is a way to compute Social media ROI, some country such as Netherlands find it difficult to believe.In spite of this it is applicable. The measurement is as the following:

Input Margin in money generated from externally referred visitors over cost in currency for human interaction and other cost to run and engage in the system equals to Social Media ROI.

Contrasting habitual marketing and PR, Social Media essentially provides a system to evaluate an ROI, that can be taken into the books.

Would be more beneficial if you consider social media as a “prospect channel” in CRM rather than a successor to Marketing.

Social “Media” is like other media which helps in not only reaching out to the customers, but also helps the clients to reach out to marketer.Marketing services

I suppose that “externally referred prospect” is one that can be traced from a recommendation to buy from another non-company source (could be a friend, colleague or fellow social network subscriber). Nevertheless how easy is it to make that trace? For a start one needs to start capturing from the user how they made their decision to buy. If I tweet about a wine, say, and a fellow tweeter goes out and buys it, the seller needs to capture the source of recommendation and roll it back up the chain to the vendor (a little simpler if the seller is the vendor, but less so if the seller is a channel). Many businesses already capture this type of information in their existing CRM systems i.e. “how did you hear of us”.

But not every purchase is decision is made simply on the basis of a recommendation. The customer may take into account all other marketing that pertains – for example if the image is well known via social media is the recommendation simply a reinforcement rather than a deciding factor? perhaps the prospect takes the recommendation and then does anything level of due carefulness he/she needs and then makes a decision. The proposal therefore is merely the setting up of a customer – the definite close may come from other ways/vehicles. What if the user had already decided to obtain and the recommendation was merely confirmatory in his decision?

Certain people might think that social media ROI formula might not be a suitable calculation. It would work if you market a digital product or service, but not for the other products. Another fact is that many individuals apply several accounts on social media or use fake accounts and it is hard to spot the cause and effect of social media blueprint.

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